Whilst there is quite a bit of scare-mongering re the prospect of a recession, it is clear that there will be some sort of downturn in the global economy. This usually sends shivers down the spine of entrepreneurs and business owners. Can we survive?
This is usually addressed as a business issue - but experience tells me that the ability to survive an economic downturn rests as much upon the personality of the owner and lead team as it does upon the strength of the product or service. Some people are very good at managing a downturn whilst others are not. Do you know how your personality will affect your decision-making. www.21stcenturyentrepreneurs.co.uk is revealing some fascinating insights into the qualities of people who will be able to survive and those who are liable to dig a hole deeper than it needs to be.
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