I am amazed at the amount of energy being focused upon enterprise education without recognising that school kids are people, and the most effective way to develop enterprising behaviour is to focus upon the individual. Yes, the younger person, their attitudes, motivations and fears. I see a lot of teachers who recognise this and look for tools and techniques that can help them expltre personal development with kinds. Unfortunately it seems to get lost behind a barrage of other requirements.

We have been using the Enterprise Catalyst to stimulate personal development amongst younger people. The way we find time to do this is by providing behnchmarking and evaluations to teachers and schools - this enables them to devote time to the real interests of teachers and needs of younger people.

Is it possible to deliver enterprise education without an indepth understanding of the psychology of younger people?